focus group

noun

: a small group of people whose response to something (such as a new product or a politician's image) is studied to determine the response that can be expected from a larger population

Examples of focus group in a Sentence

Recent Examples on the Web
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Whether due to budget restrictions or a lack of understanding, most teams begin with primary research conducted through focus groups, ethnographies, online communities, or surveys, that talk directly with consumers. Mary Meehan, Forbes, 10 Jan. 2025 Gale Kaufman, another veteran Democratic strategist, has sat through countless focus groups. Mark Z. Barabak, Los Angeles Times, 9 Jan. 2025 Recommended Community In pursuit of a modern capital, Ethiopian leader razes history His foundation conducts surveys and focus groups to better understand expectations and relationships among citizens. Mie Hoejris Dahl, The Christian Science Monitor, 6 Jan. 2025 Feedback from nine focus groups, 16 listening sessions, and more than 500 one-on-one conversations revealed that a change needed to happen to fulfill fans' visions for the stadium to be a true community destination, the release states. Gael Langdon, arkansasonline.com, 12 Dec. 2024 See all Example Sentences for focus group 

Word History

First Known Use

1965, in the meaning defined above

Time Traveler
The first known use of focus group was in 1965

Dictionary Entries Near focus group

Cite this Entry

“Focus group.” Merriam-Webster.com Dictionary, Merriam-Webster, https://www.merriam-webster.com/dictionary/focus%20group. Accessed 17 Jan. 2025.

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